I agree. I think that the lures I mentioned do a good job of mimicking the flash and motion of prey.I don't think it's the lure so much as the way it's used. You have to know how to work it. I have an old homemade lure that was cut from a broomstick at a 45 degree angle to make it dive. It's painted red with some silver spots on it. It's great for pike and largemouth.
Predator fish will hit stuff just because it's moving but the way it moves will have a lot to do with the number of strikes.