I'll agree there is lots of overpriced junk out there. Too many companies have equipment designers that have never set foot off pavement, let alone actually use the equipment. The way I look at it, if you need titanium to cook... you're not a cook. Back when I was backpacking I cooked with aluminum on a Svea 123. I learned how use to use it properly. Now that all my camping is out of the back of a jeep I use cast iron and cook over the fire as much as possible.
I recall reading an article about how The North Face had lost it's way by hiring young designers that could create fashionable clothing, only to realize that these designers seldom left New York City! I don't believe they have found their way back yet. Just last week an old camping buddy of mine was ranting because he had gone into REI looking for a particular piece of common gear. They didn't have it, but they did have clothing racks as far as the eye could see. He complained to the manager and left. I agree with him most sporting goods stores have become clothing stores for people that want to look sporty.