As with everything, people are hung up on what's popular and that means that they will buy a lot of stuff they actually will never need. Take a look in the old days what people used for survival and they were just fine.
I hear you there.
I was recently talking in a different forum to others about a 'survival knife'. Numerous knives were espoused as 'the ultimate survival knife' (which doesn't exist) but one was seemingly getting the most votes, so I checked it out to see what all the fuss was about. Namely the Esee -5.
I am in the wrong business! The knife was $179.95!
Worse, examining the details of the knife, the price and the name were the only things special about it. The steel (1095), handle material (micarta), design (standard drop point straight blade) and function are all average, yet it carried a custom handmade price for an inexpensive to produce factory made knife.
It better be a good knife for the ridiculous price. I am not saying the buyers or users were gullible.
I think many people have been trained to think that more expensive toys somehow function better.
However, what has always been more important is the skill you have with the tools available. Any knife is a good survival knife. What sucks is no knife in a survival situation, which is the probability in a true survival scenario, since no one either expects or chooses to be in the survival situation that they find themselves. That is why it is called survival.
Someone made the point. If you have the gear, then you are camping. I want them to know I was drinking coffee when I read that...