Benchmark and affordable is in the eye of the beholder,, or billfold. For me, anything over a nickel, I'm over budget.
Being retired I always think budget but have always been sorta cheap anyway. Camping gear, or anything outdoor I do, I focus a lot on USGI surplus gear. It's hard to beat the old tried and proven military stuff. Alice Packs might not be everyone's first choice but does make a great second, or third choice and cost about 1/10th as much as the designer label stuff.
Anyone can take any of several styles and sizes of yard sale Old Hickory butcher and kitchen knives and cleavers an modify them into great hunting, camp, or fishing knives.
Do a Google Image search on "old hickory mods" for examples. I would link to photos of mine but being new I can't post links yet.
Making ones own gear, even sew up your own a tent, can cut corners on the budget. I make or refab most of my own gear from stuff I get at yard sales or even out of a dumpster sometimes.
PVC plumbing pipe is great and stout enough for many outdoor projects and the stuff is cheap.
My latest project for $0.50 made for fishing and camping trips to my local river.PVC project made from an old golf caddy, old wheel chair wheels and PVC pipe and all painted OD. The $0.50 was probably about what it cost to paint it. It's a godsend for wanting to carry everything but the kitchen sink to your primitive camping spots assuming there are smooth type trails to travel.
Again I would link to photos of the my diy trail caddy but can't post links yet.
There is no limit what one can do on a tight budget and the feeling they might get from doing their own DIY gear is reward enough. I'd feel just as good using one of my .25 cent yard sale OH Knives as many do their $150 name brands.
The ideas are endless on homemade DIY, refabed and modified gear.
I'll try this,, close in the space after http:
http: //s729.photobucket.com/albums/ww298/jerry1945_photos/Gear%20Caddy%20-%20Day%20Trip%20Fishing/